Young And Hungry Entertainment, Inc: SOURCE LATINO: Miguel & Espolòn Tequila Celebrate Dia de Muertos With ‘DEATH’ Magazine, a NYC Pop-Up and Merch

Thursday, October 31, 2019

SOURCE LATINO: Miguel & Espolòn Tequila Celebrate Dia de Muertos With ‘DEATH’ Magazine, a NYC Pop-Up and Merch

We’re in the Halloween spirit all day today, and it looks like GRAMMY-winning R&B singer Miguel is as well by the looks of his new partnership with Espolòn Tequila in celebration of the Mexican holiday Dia de Muertos.

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New face by @ScottCampbell for the cover of #DEATHMag by #EspolonTequila #Ad21+ I’ve never contributed to an idea that I tied this many of my favorite things together all at once, (heritage, tequila, culture, and poetry). Swipe to read the original calavera I wrote in honor of Day of the Dead and be sure to check out the full mag @EspolonTequila Photo by Tim Saccenti ( @timsaccenti )

A post shared by Miguel (@miguel) on Oct 30, 2019 at 7:05am PDT

Creating a mini pub titled DEATH Magazine for the special occasion, Espolòn Tequila wanted to show that “Day Of The Dead” isn’t about sadness at all, but more or less a time to remember loved ones lost and honor Mexican culture by celebrating life itself. Miguel, a San Pedro-raised Mexican American himself, made for the perfect cover star to help spearhead the mission statement overall. Also included in this rollout is a New York City pop-up (499 Broadway New York, NY 10012), officially open today and running until tomorrow, which features a Dia de Muertos-inspired “newsstand” complete with art, cultural references and a secret speakeasy for those 21 and over to really get the party started. As an even bigger addition to the festivities, Espolòn Tequila will be donating $25,000 USD to PAOS GDL, a non-profit that spreads and and promotes art from the tequila company’s origins in Guadalajara, Mexico to the rest of us across the globe.